Crowdsourcing in Evaluation: Potential and Pitfalls

Oct 27, 2016 7:00am ‐ Oct 27, 2016 7:45am


There is a potential revolution underway in the social sciences, where access to participants and data has become much faster, simpler and cheaper. One of the driving forces is the emergence of crowdsourcing which is the ““paid recruitment of an independent global workforce for the objective of working on a specifically defined task or set of tasks” (Behrend, 2011). This lecture will explore the applicability of this new tool to evaluation theory, practice, and research. The pitfalls and potential of this tool will also be explored using evidence from on-going research efforts and reactions to the use of this tool in quantitative and qualitative research and evaluations projects.


  • Tarek Azzam, Professor, Claremont Graduate University

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