Market-based solutions to address complex and intractable problems characterizing our modern world hold tremendous promise. These actors bring resources and market-based models to the mix of efforts supported and implemented by traditional social sector actors.
The stakes are high and unsubstantiated with evidence, however. While “double bottom lines” fuel market-based approaches, measurement of financial returns typically overshadow evaluation of social impact and sustainability. The evaluation community has been primarily sidelined in this playbook. While evaluators have the potential to be valuable partners in the market solution space, we will need to look beyond our standard methods and approaches and fundamentally rethink and redesign our contribution. This panel will help situate the current state of market-based measurement and evaluation and concretely advance the conversation about how to move this emergent field forward, engaging panelists with wide-ranging vantage points, including the impact investing field, evaluation practitioners, and the donor community.